www.ets.org analysis, site info, backlinks and seo


www.ets.org

www.ets.org - ets home

www.ets.org scores a 7,8 out of 10 on our optimalisation scale. This is a little above average. We have identified 52 keywords. This page seems optimized for the keyword 'ets'

summary

This is the summary of our www.ets.org analysis. Please check for detailed info under their tabs.

Site www.ets.org (visit site)
Page Title ets home
Keyword density all assessment assessments careers contacts disabilities education educational educator english ets field get global gre higher innovations join kaeur language leadership learn learning links more naep news opportunities our praxis preparation products program programs releases report research resources school search series services site skip store test tests toefl toeic trademarks view web
SEO Summary 0% meta description relevance, 40% link relevance, 91% heading relevance, 12 page errors
Server info Location: ,

No backlinks were found for this domain or backlink search was skipped

>> View all backlinks !

Content & Html
Analyzed html, text, tags, links, headings, keywords and more
We found 12 html errors and warings !

>> Read More !

SEO score of www.ets.org

7,8

>> Read More !

www.ets.org backlinks

Backlink analysis for www.ets.org

Backlinks leading into a domain are of great important for the search engine results of a page. Each link from a website counts as a 'vote' for that websites. Links from trusted, related and high quality domains have more weight then other links.
Gathering links is often referred to as link building. If you do not have enought quility links to a domain you better start to build those links !

seo error: you have too few backlinks to your site There are currently 0 links leading into www.ets.org There are a below average amount of backinks. Link building should be a priority for this site. Try to get links from hight quality websites to your site.

No backlinks were found for this domain or backlink search was skipped
www.pathwaysreport.org
ets and cgs release pathways through graduate school and into careers report - www.pathwaysreport.org
get.adobe.com
get adobe reader (for pdfs) - get.adobe.com/reader/
www.ets.org content analysis

www.ets.org content analysis

On this page the content of www.ets.org is analyzed for internal coherence. In other words: r-domain checks if elements on the site (headings, meta tags, link anchor text etc) are in sync with the rest of the contents of the page. Any element on a page should reflect to some degree the main subject of the page.

If an elemts matches the most important content of the page is is displayed in green. If it does not match is is displayed in red

Domain

Site www.ets.org
Domain length 11 characters
Domain relevance found the keyword ets in domain name !

Head

The head element is a container for all the elements int he head of a page. Elements inside head can fort example include scripts, instruct the browser where to find style sheets, provide meta information. We analyzed the follwoing tags in the head section: <title>, <link>, <meta>,<script>, and <style>.

Page Title ets home
Page Title relevance 50% match
ets home
Meta Description no page description found (0 chars)
Meta Deascription relevance 0% match
No title found !
Meta Keywords
Meta keyword relevance 0% match
No meta keywords found !
Meta false

Content

Content is the most important thing on a website. Content can be indexed by seach engines. They provide most of a websites traffic. Tags such as headings (h1 .. h6), paragraphs (p) can be used to structure the text on the page. Tags as bold (b / strong) or italic (i / em) can be used the empasize important text. Images can be used to further explain or just to brighten up a page and can be describud using the alt tag. Links can be used to direct users to another page. All elements have in common that they use text and text can be indexed !

Keyword density all assessment assessments careers contacts disabilities education educational educator english ets field get global gre higher innovations join kaeur language leadership learn learning links more naep news opportunities our praxis preparation products program programs releases report research resources school search series services site skip store test tests toefl toeic trademarks view web
Wordcount 379 words found on www.ets.org
Links 72 links found on page containing the following anchor texts
skip to main content, skip to site search, home, about ets, research, services, k-12 education, higher education, english language learning, global programs & services, see all services >, tests & products, ets personal potential index (ets ppi), ets proficiency profile, gre, iskills, major field tests, praxis, school leadership series, toefl, toeic, view all tests & products >, store, gre test preparation, parapro assessment test preparation, praxis test preparation, school leadership series test preparation, texas educator certification program, toefl test preparation, toefl itp test preparation, view all store products >, contact us, gre contacts, praxis contacts, toefl contacts, toeic contacts, other ets contacts >, k–12 education >, educator licensure >, higher education >, english language learning >, global programs and services >, view all services >, gre® tests, the praxis series™ tests, toefl® test, toeic® tests, view all tests & products >, test takers with disabilities >, research >, naep and ets, learn more >, ets releases fault lines in our democracy report, ets and cgs release pathways through graduate school and into careers report, ets releases the spring 2012 issue of innovations magazine, japanese yen now accepted as payment option for the toefl ibt® test, dismal civics knowledge linked to decline in voting, volunteering among young, more news >, conferences & events >, career opportunities, scoring job opportunities, become a certified test center, join the ets preferred network, bookmark, get adobe reader (for pdfs), take our website survey, newsroom, careers, disabilities, legal, privacy & security, ets trademarks,
Link anchor relevance 40% match
skip main content site search home about ets research services education higher english language learning global programs see all tests products personal potential index ppi proficiency profile gre iskills major field praxis school leadership series toefl toeic view store test preparation parapro assessment texas educator certification program itp contact contacts other licensure takers disabilities naep learn more releases fault lines our democracy report cgs release pathways through graduate into careers spring issue innovations magazine japanese yen now accepted payment option ibt dismal civics knowledge linked decline voting volunteering among young news conferences events career opportunities scoring job become certified center join preferred network bookmark get adobe reader pdfs take website survey newsroom legal privacy security trademarks
Headings 15 headings found on page containing the following texts
services, tests & products, k–12 education >, educator licensure >, higher education >, english language learning >, research >, naep and ets, gre® tests, the praxis series™ tests, toefl® test, toeic® tests, spotlight, news, join ets,
Headings relevance 91% match
services tests products education educator licensure higher english language learning research naep ets gre praxis series toefl test toeic spotlight news join
Emphasis (bold and italic) 6 bold or italic tags found on page containing the following texts
learn more >, the praxis series, fault lines in our democracy, pathways through graduate school and into, innovations, toefl ibt,
Bold and italic tag relevance 50% match
learn more praxis series fault lines our democracy pathways through graduate school into innovations toefl ibt
Image alt tags 2 image alt tags found on page containing the following texts
get adobe flash player, ,
Image alt tag relevance 25% match
get adobe flash player
www.ets.org css

www.ets.org stylesheet info

Cascading Style Sheets (CSS) is a style sheet language used to describe the presentation semantics (the look and formatting) of a document written in a markup language.

Stylesheets in the head of the document

The following css files were found on www.ets.org:

http://www.ets.org/rsc/css/reset.css
http://www.ets.org/rsc/css/tables.css
http://www.ets.org/rsc/css/tabs.css
http://www.ets.org/rsc/css/ets.css
http://www.ets.org/rsc/share/share.css
http://www.ets.org/rsc/css/print.css

seo tip: combine stylehseets r-domain advises to combine all stylesheets to one compressed stylesheet. Adding multiple stylesheets to your page can seriously slow down your website. Compressing your stylehseet can speed up your page

www.ets.org inline stylesheet info

seo approval: avoid inline css No inline css was detected on this page

www.ets.org seo score

www.ets.org seo score expained

Below are the scores we calculated for different parts of www.ets.org.

If any score is below 100 optimalisation is possible. If any score is below 40 improving this score should be a priority. Not all scores are weighted equally in our final SEO score. More detailed information for any suggestion can be count under the tabs. Relatively unimportant optimalisation tips are not included in this summary.

  Item Score Factor Suggestion
seo approval: Far too many sites lack a page title. A page title is the first thing that shows in the search results so always use the title element. PageTitle 100 0,3 Far too many sites lack a page title. A page title is the first thing that shows in the search results so always use the title element.
seo tip: A title should reflect the contents of a site. This site has a 50 % match Title relevance 65 2,3 A title should reflect the contents of a site. This site has a 50 % match
seo error: Try to keep your title between 40 and 66 characters. Your title was 9 characters long Title Length 10 0,7 Try to keep your title between 40 and 66 characters. Your title was 9 characters long
seo error: A meta description is the second thing that shows in the search results so always use the meta description. Meta Description 0 0,2 A meta description is the second thing that shows in the search results so always use the meta description.
seo error: The meta description should be between 145 and 160 characters. This meta description was 1 characters long Meta Description Length 0 0,7 The meta description should be between 145 and 160 characters. This meta description was 1 characters long
seo error: Meta Description should reflect the contents of a site. This site has a 0 % match Meta description relevance 0 0,7 Meta Description should reflect the contents of a site. This site has a 0 % match
seo approval: Linking to internal pages makes pages easier to find for search engines. Try to keep the number of links on your page roughly below 100. There are  69 internal links on this page. Number of internal links 100 3,3 Linking to internal pages makes pages easier to find for search engines. Try to keep the number of links on your page roughly below 100. There are 69 internal links on this page.
seo approval: We found a folder structure in the links on your page. A good folder structure makes a site easier to navigate. We found 8 level 1 folders and 13 folders above or in the first level of navigation. Folder structure 100 1,4 We found a folder structure in the links on your page. A good folder structure makes a site easier to navigate. We found 8 level 1 folders and 13 folders above or in the first level of navigation.
seo approval: Headers should reflect the contents of a site. This site has a 91 % match Headings 100 1,6 Headers should reflect the contents of a site. This site has a 91 % match
seo approval: Link anchors should to some degree reflect the contents of a site. This site has a 40 % match Links 100 1,6 Link anchors should to some degree reflect the contents of a site. This site has a 40 % match
seo approval: Image alt tags should to some degree reflect the contents of a site. This site has a 25 % match Image alt tags 75 0,5 Image alt tags should to some degree reflect the contents of a site. This site has a 25 % match
seo approval: Bold and italic tags should to some degree reflect the contents of a site. This site has a 50 % match Bold and italic 100 0,4 Bold and italic tags should to some degree reflect the contents of a site. This site has a 50 % match
seo tip: Try to keep the html / text ratio as low as possible. More html means longer loading times. Layout should be handled in a serpate css file Html ratio 60 1,1 Try to keep the html / text ratio as low as possible. More html means longer loading times. Layout should be handled in a serpate css file
seo approval: If this score is not 100 check the html very carefully. We found 12 errors and warnings Page errors 94 2 If this score is not 100 check the html very carefully. We found 12 errors and warnings
seo approval: An ideal page contains between 400 and 600 words.This page contains 380 words WordCount 75 1,1 An ideal page contains between 400 and 600 words.This page contains 380 words
www.ets.org javascript

www.ets.org javascript info

Javascript is a scripting language to enable Web authors to design interactive sites. On this page we found 12 external javascripts and 12 internal javascripts on www.ets.org

Javascripts in the head of the page

The following js files were found on this page:

http://www.ets.org/rsc/js/jquery/jquery-1.4.2.min.js
http://www.ets.org/rsc/js/jquery/jquery-ui-1.7.2.custom.min.js
http://www.ets.org/rsc/js/jquery/jquery.corners.min.js
http://www.ets.org/rsc/js/curvycorners.js
http://www.ets.org/rsc/js/tables.js
http://www.ets.org/rsc/js/ets.js
http://www.ets.org/rsc/js/ets-ext.js
http://www.ets.org/rsc/share/share.js
http://www.ets.org/rsc/js/jquery/jquery.copyevents.min.js
http://www.ets.org/rsc/js/buttons.js
http://www.ets.org/media/global/script/dcs_tag.js
http://www.ets.org/s/flashfrontdoors/etshome/_js/swfobject.js

seo tip: put all javascript in one file r-domain advises to combine all javascript to one javascript. Javascripts normally are loaded before the page is displayed. Adding multiple javascript to your page can seriously slow down your website.

www.ets.org inline javascript info

seo tip: avoid inline javascript Usually it makes sense to keep the amount of inline javascript to a minimun since this kind of javascript is not cachable. Usually the faster alternative is to put these snippets in an external script.

The following inline javascript snippets were found on this page:

ibeginshare.base_url = '/rsc/share/';

/* <![cdata[ */
$(document).ready(function(){
dcsvar();
dcsmeta();
dcsfunc("dcsadv");
dcstag();
});
/* ]]> */

var flashvars = {}; var params = {base:"_swf"}; params.wmode = "opaque"; var attributes = {}; swfobject.embedswf("/s/flashfrontdoors/newfrontdoor/swf/finalfrontdoor.swf", "myalternativecontent", "980", "346", "9.0.0", "/s/flashfrontdoors/etshome/_swf/expressinstall.swf", flashvars, params, attributes);

ibeginshare.attachlink('share-tool', {
link: window.location.href,
title: document.title,
skin: 'ets',
link_style: 'text',
link_skin: 'ets',
link_label: 'share'
});

www.ets.org html

www.ets.org html info

HTML stands for Hypertext Markup Language, a standardized system for tagging text files to achieve font, color, graphic, and hyperlink effects on World Wide Web pages.

Html / text ratio

Try to keep your html as short as possible. Html only describes your content. There is no benefit in having a page with lots of html tags. A bloated page will slow down your site and harm user experience.

seo tip: Try to keep the html / text ratio as low as possible. More html means longer loading times. Layout should be handled in a serpate css file The html ratio of this page is 4,34

Page Errors

Html errors at best slow down your website (since a browser has to guess at the meaning) and in worst case render your page unviewable. Therefor make shure there are no html errors on your page !

line 220 column 553 - Warning: <img> element not empty or not closed
line 247 column 98 - Warning: replacing invalid character code 128
line 247 column 99 - Warning: replacing invalid character code 147
line 247 column 158 - Warning: replacing invalid character code 128
line 247 column 159 - Warning: replacing invalid character code 147
line 283 column 252 - Warning: replacing invalid character code 132
line 284 column 90 - Warning: <img> element not empty or not closed
line 2 column 1 - Warning: <html> proprietary attribute "xmlns:xsi"
line 284 column 90 - Warning: <img> lacks "alt" attribute
line 504 column 171 - Warning: trimming empty <span>
line 519 column 65 - Warning: trimming empty <noscript>
line 524 column 79 - Warning: trimming empty <span>
Info: Document content looks like XHTML 1.0 Transitional
12 warnings, 0 errors were found!

Repair broken html

r-domain lets you repair the broken html. Click on the button below to let r-domain fetch your page and show the repaired output. Copy the output to your site and test it there !

www.ets.org website navigation

www.ets.org navigation and internal link structure

We have scanned www.ets.org for internal links and found 69 links on this page. We found 8 base folders and 13 folders on this site. Easy to follow navigation helps your visitors navigate through your website efficiently and improves the website experience. It is even more important for seach engines while it helps them spider your website and find the most important content.

seo approval: good navigation We found an easy to follow navigation structure on www.ets.org

Internal links found

Click on any of the links below to analyze that page

www.ets.org/
gre
www.ets.org/gre/contact
k12
www.ets.org/k12/naep
legal
www.ets.org/legal/privacy
www.ets.org/legal/trademarks/owned
newsroom
www.ets.org/newsroom/innovations
www.ets.org/newsroom/news_releases/yen_payment
www.ets.org/newsroom/news_releases/decline_voting
www.ets.org/newsroom/news_releases/
praxis
www.ets.org/praxis/contact
store
www.ets.org/store/gre
www.ets.org/store/parapro
www.ets.org/store/praxis
www.ets.org/store/sls
www.ets.org/store/tecp
www.ets.org/store/toefl
www.ets.org/store/toefl_itp
toefl
www.ets.org/toefl/contact
toeic
www.ets.org/toeic/contact
www.ets.org
www.ets.org/about
www.ets.org/research
www.ets.org/services
www.ets.org/k12
www.ets.org/highered
www.ets.org/ell
www.ets.org/global
www.ets.org/tests_products
www.ets.org/ppi
www.ets.org/proficiencyprofile
www.ets.org/gre
www.ets.org/iskills
www.ets.org/mft
www.ets.org/praxis
www.ets.org/sls
www.ets.org/toefl
www.ets.org/toeic
www.ets.org/store
www.ets.org/store.html
www.ets.org/contact
www.ets.org/educator_licensure
www.ets.org/disabilities
www.ets.org/faultlines
www.ets.org/conferences/
www.ets.org/careers
www.ets.org/scoring_opportunities
www.ets.org/ctas
www.ets.org/epn
www.ets.org/survey
www.ets.org/newsroom
www.ets.org/legal
www.ets.org server info

www.ets.org server info

A good server setup can make a huge difference for website performance and may even enhance the ratings in the search engine results since page speed has become an issue.

Http request info

'HTTP response code 200
Download time 0,056606 seconds
Filesize 14838 bytes

Server headers

Server headers are the response the server sends before the actual content. A correct server setup can speed up a site and free up server resources. Make sure that all headers are set correct. For example dont cache dynamic content and dont close connections unless there is a good reason.

HTTP/1.1 200 OK
Server: Apache-Coyote/1.1 The Server header contains information about the software used by the origin server to handle the request. The server used here is Apache-Coyote/1.1
Content-Type: text/html;charset=UTF-8 The Content-Type entity-header field indicates the media type of the entity-body sent to the recipient or, in the case of the HEAD method, the media type that would have been sent had the request been a GET. . The value is text/html;charset=UTF-8
Cache-Control: no-cache The Cache-Control header is used to specify directives that must be obeyed by all caches along the request/response chain. Cache directives are unidirectional in that the presence of a directive in a request does not imply that the same directive is in effect in the response. The value is no-cache
Date: Fri, 25 May 2012 16:18:53 GMT The Date header represents the time when the message was generated, regardless of caching that happened since. It is used by caches as input to expiration calculations, and to detect clock drift.
Content-Length: 14838 The Content-Length header indicates the size of the body, in number of bytes. In responses to the HEAD method, it indicates the size of the body that would have been sent had the request been a GET. If Content-Length is incorrect, persistent connections will not work, and caches may not store the response (since they can't be sure if they have the whole response). The content length is 14838 bytes
Connection: keep-alive The Connection general-header field allows the sender to specify options that are desired for that particular connection. Common values are keep-alive and close. Keep alive means the connection to the server should stay open for re-use. Usually this means a speed advantage for a website since the connection can be reused to fetch images, javascript, css etc. The value is keep-alive

Server location

Server location is important because a server that is located near the customer will serve pages faster then a server located far away

IP Adress 2.17.22.88
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