www.icas.nl analysis, site info, backlinks and seo


www.icas.nl

www.icas.nl - home - axa icas international

Description: axa icas international is a leading provider of global employee assistance programmes (eap) and employee wellbeing services.

www.icas.nl scores a 8,1 out of 10 on our optimalisation scale. This is far above average. We have identified 36 keywords. This page seems optimized for the keyword 'axa'

summary

This is the summary of our www.icas.nl analysis. Please check for detailed info under their tabs.

Site www.icas.nl (visit site)
Page Title home - axa icas international
Keyword density about are assistance axa brochure countries cover download eap eaps employee employees find get global group health icas international leading major more network offices our out over partner programmes provider support through where world worldwide you
SEO Summary 83% meta description relevance, 46% link relevance, 84% heading relevance, 64 page errors
Server info Location: ,United Kingdom

No backlinks were found for this domain or backlink search was skipped

>> View all backlinks !

Content & Html
Analyzed html, text, tags, links, headings, keywords and more
We found 64 html errors and warings !

>> Read More !

SEO score of www.icas.nl

8,1

>> Read More !

www.icas.nl javascript

www.icas.nl javascript info

Javascript is a scripting language to enable Web authors to design interactive sites. On this page we found 5 external javascripts and 5 internal javascripts on www.icas.nl

Javascripts in the head of the page

The following js files were found on this page:

http://www.icas.nl/scripts/jquery-1.4.1.min.js
http://www.icas.nl/scripts/jquery.cookie.js
http://www.icas.nl/scripts/fontscale.js
http://www.icas.nl/scripts/banner.js
http://www.icas.nl/scripts/mediaelement/build/mediaelement-and-player.js

seo tip: put all javascript in one file r-domain advises to combine all javascript to one javascript. Javascripts normally are loaded before the page is displayed. Adding multiple javascript to your page can seriously slow down your website.

www.icas.nl inline javascript info

seo tip: avoid inline javascript Usually it makes sense to keep the amount of inline javascript to a minimun since this kind of javascript is not cachable. Usually the faster alternative is to put these snippets in an external script.

The following inline javascript snippets were found on this page:

$(document).ready(function () {
$("#up").fontscale("p", "up", { unit: "px", increment: 1 });
$("#down").fontscale("p", "down", { unit: "px", increment: 1 });
$("#reset").fontscale("p", "reset");
});

var _gaq = _gaq || [];
_gaq.push(['_setaccount', 'ua-27617927-1']);
_gaq.push(['_trackpageview']);

(function() {
var ga = document.createelement('script'); ga.type = 'text/javascript'; ga.async = true;
ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
var s = document.getelementsbytagname('script')[0]; s.parentnode.insertbefore(ga, s);
})();

var _siteroot = '/', _root = '/';

if (!window.slider) var slider = {};
slider.data = [
{ 'id': 'slide-img-1', 'client': '', 'desc': 'wherever you are in the world, we can support you.', 'title': 'providing global employee assistance programmes', 'subtext': 'the same world-class eap everywhere, local offices wherever you are, helping your employees stay healthy, focused and productive. whatever language your employees speak, we speak it too! <br /><br />find out why icas is the preferred choice for many multinationals, all over the world.', 'textcolor': '#ffffff', 'bordercolor': '#70af18' },
{ 'id': 'slide-img-2', 'client': '', 'desc': 'what makes us special?', 'title': 'why choose to work with us?', 'subtext': 'we think globally about your business, and act locally for your employees. get peace of mind that our standards are consistent everywhere, with a tailored approach for local delivery using our local offices wherever you are. <br /><br />find out more about the icas eap.', 'textcolor': '#000000', 'bordercolor': '#70af18' },
{ 'id': 'slide-img-3', 'client': '', 'desc': 'over 20 years of experience developing innovative and effective employee wellbeing solutions.', 'title': 'years of experience in providing global eap', 'subtext': 'since 1987, we have been developing rigorous clinical practices and procedures that work within a highly commercial environment, across different countries and cultures, around the world.', 'textcolor': '#000000', 'bordercolor': '#70af18' },
{ 'id': 'slide-img-4', 'client': '', 'desc': 'faith that your employees are in safe hands.', 'title': 'the icas ethos - honesty, excellence and performance', 'subtext': 'in your dealings with icas, we will be honest about our capabilities for delivering your requirements. our quality of service and professionalism ensure we successfully achieve high levels of customer satisfaction. <br /><br />you can be confident that your employees receive unparalleled assistance wherever they are. find out what more about our approach.', 'textcolor': '#ffffff', 'bordercolor': '#70af18' },
{ 'id': 'slide-img-5', 'client': '', 'desc': 'crisis management, response actuation and follow up services.', 'title': 'helping your employees through traumatic experiences', 'subtext': 'with over 5 critical incident interventions a day, for over 10 years, we call ourselves specialists. our range of expert solutions help in the preparation for and recovery from incidents with traumatic affects. <br /><br />these solutions are the result of years of experience in assisting organisations in the aftermath of international, national and local disasters. find out how we can help.', 'textcolor': '#043d74', 'bordercolor': '#70af18' },
{ 'id': 'slide-img-6', 'client': '', 'desc': 'constantly striving to improve quality and customer satisfaction.', 'title': 'continuous development of our employee services', 'subtext': 'our global eap’s are tried, tested and proven to make a huge difference to the companies who implement them. <br /><br />we pride ourselves on constantly striving to improve quality and customer satisfaction and develop innovative solutions to support employees globally. <br />find out more about our state-of-the-art services.', 'textcolor': '#ffffff', 'bordercolor': '#70af18' },
{ 'id': 'slide-img-7', 'client': '', 'desc': 'practical information and guidance on a wide range of everyday issues.', 'title': 'keep your employees motivated and productive', 'subtext': 'lifemanagement, our work-life programme, provides practical information and guidance on a broad range of daily living challenges. these include legal, work related topics, money, family and social issues. <br /><br />we help your employees understand the options open to them when faced with an unfamiliar situation. find out more about our lifemanagement services.', 'textcolor': '#043d74', 'bordercolor': '#70af18' }
];

$('video').mediaelementplayer({ enableautosize: true, features: ['playpause', 'progress', 'current', 'duration', 'tracks', 'volume', 'fullscreen'] });

www.icas.nl css

www.icas.nl stylesheet info

Cascading Style Sheets (CSS) is a style sheet language used to describe the presentation semantics (the look and formatting) of a document written in a markup language.

Stylesheets in the head of the document

The following css files were found on www.icas.nl:

http://www.icas.nl/css/site.css
http://www.icas.nl/scripts/mediaelement/build/mediaelementplayer.min.css
http://www.icas.nl/scripts/mediaelement/build/mejs-skins.css

seo tip: combine stylehseets r-domain advises to combine all stylesheets to one compressed stylesheet. Adding multiple stylesheets to your page can seriously slow down your website. Compressing your stylehseet can speed up your page

www.icas.nl inline stylesheet info

seo approval: avoid inline css No inline css was detected on this page

www.icas.nl seo score

www.icas.nl seo score expained

Below are the scores we calculated for different parts of www.icas.nl.

If any score is below 100 optimalisation is possible. If any score is below 40 improving this score should be a priority. Not all scores are weighted equally in our final SEO score. More detailed information for any suggestion can be count under the tabs. Relatively unimportant optimalisation tips are not included in this summary.

  Item Score Factor Suggestion
seo approval: Far too many sites lack a page title. A page title is the first thing that shows in the search results so always use the title element. PageTitle 100 0,3 Far too many sites lack a page title. A page title is the first thing that shows in the search results so always use the title element.
seo approval: A title should reflect the contents of a site. This site has a 75 % match Title relevance 98 2,3 A title should reflect the contents of a site. This site has a 75 % match
seo error: Try to keep your title between 40 and 66 characters. Your title was 30 characters long Title Length 30 0,7 Try to keep your title between 40 and 66 characters. Your title was 30 characters long
seo approval: A meta description is the second thing that shows in the search results so always use the meta description. Meta Description 100 0,2 A meta description is the second thing that shows in the search results so always use the meta description.
seo tip: The meta description should be between 145 and 160 characters. This meta description was 125 characters long Meta Description Length 70 0,7 The meta description should be between 145 and 160 characters. This meta description was 125 characters long
seo approval: Meta Description should reflect the contents of a site. This site has a 83 % match Meta description relevance 100 0,7 Meta Description should reflect the contents of a site. This site has a 83 % match
seo approval: Linking to internal pages makes pages easier to find for search engines. Try to keep the number of links on your page roughly below 100. There are  18 internal links on this page. Number of internal links 100 3,3 Linking to internal pages makes pages easier to find for search engines. Try to keep the number of links on your page roughly below 100. There are 18 internal links on this page.
seo approval: We found a folder structure in the links on your page. A good folder structure makes a site easier to navigate. We found 2 level 1 folders and 6 folders above or in the first level of navigation. Folder structure 100 1,4 We found a folder structure in the links on your page. A good folder structure makes a site easier to navigate. We found 2 level 1 folders and 6 folders above or in the first level of navigation.
seo approval: Headers should reflect the contents of a site. This site has a 84 % match Headings 100 1,6 Headers should reflect the contents of a site. This site has a 84 % match
seo approval: Link anchors should to some degree reflect the contents of a site. This site has a 46 % match Links 100 1,6 Link anchors should to some degree reflect the contents of a site. This site has a 46 % match
seo error: Image alt tags should to some degree reflect the contents of a site. This site has a 0 % match Image alt tags 0 0,5 Image alt tags should to some degree reflect the contents of a site. This site has a 0 % match
seo approval: Bold and italic tags should to some degree reflect the contents of a site. This site has a 60 % match Bold and italic 100 0,4 Bold and italic tags should to some degree reflect the contents of a site. This site has a 60 % match
seo error: Try to keep the html / text ratio as low as possible. More html means longer loading times. Layout should be handled in a serpate css file Html ratio 0 1,1 Try to keep the html / text ratio as low as possible. More html means longer loading times. Layout should be handled in a serpate css file
seo tip: If this score is not 100 check the html very carefully. We found 64 errors and warnings Page errors 68 2 If this score is not 100 check the html very carefully. We found 64 errors and warnings
seo tip: An ideal page contains between 400 and 600 words.This page contains 272 words WordCount 65 1,1 An ideal page contains between 400 and 600 words.This page contains 272 words
www.icas.nl backlinks

Backlink analysis for www.icas.nl

Backlinks leading into a domain are of great important for the search engine results of a page. Each link from a website counts as a 'vote' for that websites. Links from trusted, related and high quality domains have more weight then other links.
Gathering links is often referred to as link building. If you do not have enought quility links to a domain you better start to build those links !

seo error: you have too few backlinks to your site There are currently 0 links leading into www.icas.nl There are a below average amount of backinks. Link building should be a priority for this site. Try to get links from hight quality websites to your site.

No backlinks were found for this domain or backlink search was skipped
www.axa.co.uk
axa uk - www.axa.co.uk
www.axappphealthcare.co.uk
axa ppp healthcare - www.axappphealthcare.co.uk
www.axa.com
axa group - www.axa.com
www.icas.nl server info

www.icas.nl server info

A good server setup can make a huge difference for website performance and may even enhance the ratings in the search engine results since page speed has become an issue.

Http request info

'HTTP response code 200
Download time 0,249571 seconds
Filesize 17274 bytes

Server headers

Server headers are the response the server sends before the actual content. A correct server setup can speed up a site and free up server resources. Make sure that all headers are set correct. For example dont cache dynamic content and dont close connections unless there is a good reason.

HTTP/1.1 302 Found
Cache-Control: no-cache The Cache-Control header is used to specify directives that must be obeyed by all caches along the request/response chain. Cache directives are unidirectional in that the presence of a directive in a request does not imply that the same directive is in effect in the response. The value is no-cache
Pragma: no-cache The Pragma header is used to include implementation-specific directives that might apply to any recipient along the request/response chain. This header is deprecated, in favour of Cache-Control. The value is no-cache
Content-Type: text/html; charset=utf-8 The Content-Type entity-header field indicates the media type of the entity-body sent to the recipient or, in the case of the HEAD method, the media type that would have been sent had the request been a GET. . The value is text/html; charset=utf-8
Expires: -1 The Expires header tells a browser when the requested file is to expire. If this is set in the futre the browser may cache the file. A common trick to ensure no caching of content is to set the expires date in the past. The value is the expires header is -1
Location: /en/home
Server: Microsoft-IIS/7.0 The Server header contains information about the software used by the origin server to handle the request. The server used here is Microsoft-IIS/7.0
X-AspNet-Version: 4.0.30319
X-Powered-By: ASP.NET The non-standard X-Powered-By header is used by applications running behind a web server to advertise their specific technology. A few examples could be php and asp. The technology used here is ASP.NET
Date: Fri, 25 May 2012 21:33:55 GMT The Date header represents the time when the message was generated, regardless of caching that happened since. It is used by caches as input to expiration calculations, and to detect clock drift.
Content-Length: 10446 The Content-Length header indicates the size of the body, in number of bytes. In responses to the HEAD method, it indicates the size of the body that would have been sent had the request been a GET. If Content-Length is incorrect, persistent connections will not work, and caches may not store the response (since they can't be sure if they have the whole response). The content length is 10446 bytes

Server location

Server location is important because a server that is located near the customer will serve pages faster then a server located far away

IP Adress 92.52.86.33
Country Code GB
Country Code 3 GBR
Country Name United Kingdom
www.icas.nl html

www.icas.nl html info

HTML stands for Hypertext Markup Language, a standardized system for tagging text files to achieve font, color, graphic, and hyperlink effects on World Wide Web pages.

Html / text ratio

Try to keep your html as short as possible. Html only describes your content. There is no benefit in having a page with lots of html tags. A bloated page will slow down your site and harm user experience.

seo tip: Try to keep the html / text ratio as low as possible. More html means longer loading times. Layout should be handled in a serpate css file The html ratio of this page is 8,1

Page Errors

Html errors at best slow down your website (since a browser has to guess at the meaning) and in worst case render your page unviewable. Therefor make shure there are no html errors on your page !

line 12 column 3 - Warning: missing <!DOCTYPE> declaration
line 12 column 3 - Warning: plain text isn't allowed in <head> elements
line 12 column 3 - Info: <head> previously mentioned
line 12 column 3 - Warning: inserting implicit <body>
line 12 column 3 - Warning: <!DOCTYPE> isn't allowed after elements
line 13 column 1 - Warning: discarding unexpected <html>
line 14 column 1 - Warning: <head> isn't allowed in <body> elements
line 12 column 3 - Info: <body> previously mentioned
line 15 column 1 - Warning: <meta> isn't allowed in <body> elements
line 12 column 3 - Info: <body> previously mentioned
line 27 column 1 - Warning: <title> isn't allowed in <body> elements
line 12 column 3 - Info: <body> previously mentioned
line 28 column 14 - Warning: replacing invalid character code 128
line 28 column 15 - Warning: discarding invalid character code 157
line 28 column 20 - Warning: replacing invalid character code 128
line 28 column 21 - Warning: discarding invalid character code 157
line 28 column 28 - Warning: replacing invalid character code 128
line 28 column 29 - Warning: discarding invalid character code 157
line 28 column 48 - Warning: replacing invalid character code 128
line 28 column 49 - Warning: discarding invalid character code 157
line 28 column 56 - Warning: replacing invalid character code 128
line 28 column 57 - Warning: discarding invalid character code 157
line 28 column 70 - Warning: replacing invalid character code 128
line 28 column 71 - Warning: discarding invalid character code 157
line 28 column 3 - Warning: <link> isn't allowed in <body> elements
line 12 column 3 - Info: <body> previously mentioned
line 29 column 14 - Warning: replacing invalid character code 128
line 29 column 15 - Warning: discarding invalid character code 157
line 29 column 29 - Warning: replacing invalid character code 128
line 29 column 30 - Warning: discarding invalid character code 157
line 29 column 3 - Warning: <link> attribute "iconâ€" lacks value
line 29 column 37 - Warning: replacing invalid character code 128
line 29 column 38 - Warning: discarding invalid character code 157
line 29 column 51 - Warning: replacing invalid character code 128
line 29 column 52 - Warning: discarding invalid character code 157
line 29 column 59 - Warning: replacing invalid character code 128
line 29 column 60 - Warning: discarding invalid character code 157
line 29 column 73 - Warning: replacing invalid character code 128
line 29 column 74 - Warning: discarding invalid character code 157
line 28 column 3 - Warning: <link> element not empty or not closed
line 29 column 3 - Warning: <link> isn't allowed in <body> elements
line 12 column 3 - Info: <body> previously mentioned
line 29 column 3 - Warning: <link> element not empty or not closed
line 31 column 1 - Warning: <meta> isn't allowed in <body> elements
line 12 column 3 - Info: <body> previously mentioned
line 32 column 1 - Warning: <meta> isn't allowed in <body> elements
line 12 column 3 - Info: <body> previously mentioned
line 34 column 1 - Warning: <link> isn't allowed in <body> elements
line 12 column 3 - Info: <body> previously mentioned
line 52 column 1 - Warning: </head> isn't allowed in <body> elements
line 12 column 3 - Info: <body> previously mentioned
line 54 column 1 - Warning: discarding unexpected <body>
line 80 column 1 - Warning: <link> isn't allowed in <div> elements
line 60 column 1 - Info: <div> previously mentioned
line 81 column 1 - Warning: <link> isn't allowed in <div> elements
line 60 column 1 - Info: <div> previously mentioned
line 99 column 34 - Warning: replacing invalid character code 132
line 99 column 42 - Warning: replacing invalid character code 138
line 163 column 226 - Warning: replacing invalid character code 128
line 163 column 227 - Warning: replacing invalid character code 153
line 194 column 9 - Error: <video> is not recognized!
line 194 column 9 - Warning: discarding unexpected <video>
line 197 column 17 - Error: <source> is not recognized!
line 197 column 17 - Warning: discarding unexpected <source>
line 204 column 69 - Warning: unescaped & or unknown entity "&poster"
line 204 column 119 - Warning: unescaped & or unknown entity "&file"
line 209 column 9 - Warning: discarding unexpected </video>
line 304 column 19 - Warning: entity "&copy" doesn't end in ';'
line 28 column 3 - Warning: <link> escaping malformed URI reference
line 29 column 3 - Warning: <link> escaping malformed URI reference
line 80 column 1 - Warning: <link> inserting "type" attribute
line 81 column 1 - Warning: <link> inserting "type" attribute
line 57 column 1 - Warning: <input> ID "__VIEWSTATE" uses XML ID syntax
line 91 column 29 - Warning: <a> proprietary attribute "alt"
line 91 column 132 - Warning: <a> proprietary attribute "alt"
line 91 column 227 - Warning: <a> proprietary attribute "alt"
Info: Document content looks like HTML Proprietary
62 warnings, 2 errors were found!

Repair broken html

r-domain lets you repair the broken html. Click on the button below to let r-domain fetch your page and show the repaired output. Copy the output to your site and test it there !

www.icas.nl content analysis

www.icas.nl content analysis

On this page the content of www.icas.nl is analyzed for internal coherence. In other words: r-domain checks if elements on the site (headings, meta tags, link anchor text etc) are in sync with the rest of the contents of the page. Any element on a page should reflect to some degree the main subject of the page.

If an elemts matches the most important content of the page is is displayed in green. If it does not match is is displayed in red

Domain

Site www.icas.nl
Domain length 11 characters
Domain relevance No important keywords were found in the domain name !

Head

The head element is a container for all the elements int he head of a page. Elements inside head can fort example include scripts, instruct the browser where to find style sheets, provide meta information. We analyzed the follwoing tags in the head section: <title>, <link>, <meta>,<script>, and <style>.

Page Title home - axa icas international
Page Title relevance 75% match
home axa icas international
Meta Description axa icas international is a leading provider of global employee assistance programmes (eap) and employee wellbeing services. (124 chars)
Meta Deascription relevance 83% match
axa icas international leading provider global employee assistance programmes eap wellbeing services
Meta Keywords icas international,icas,axa,ppp,employee assistance programme, eap, global, health, wellbeing, occupational health, critical incident management, global employee assistance programmes, icasworld, icas world, stephen galliano, michael reddy, employee health and wellbeing
Meta keyword relevance 45% match
icas international axa ppp employee assistance programme eap global health wellbeing occupational critical incident management programmes icasworld world stephen galliano michael reddy
Meta text/html; charset=utf-8

Content

Content is the most important thing on a website. Content can be indexed by seach engines. They provide most of a websites traffic. Tags such as headings (h1 .. h6), paragraphs (p) can be used to structure the text on the page. Tags as bold (b / strong) or italic (i / em) can be used the empasize important text. Images can be used to further explain or just to brighten up a page and can be describud using the alt tag. Links can be used to direct users to another page. All elements have in common that they use text and text can be indexed !

Keyword density about are assistance axa brochure countries cover download eap eaps employee employees find get global group health icas international leading major more network offices our out over partner programmes provider support through where world worldwide you
Wordcount 271 words found on www.icas.nl
Links 21 links found on page containing the following anchor texts
home, about us, what we do, where we are, what our customers say, contact us, join us, a, a, a, employee wellbeing services, critical incident support, download our brochure, find out more, find out where, enquiry form, download the brochure, axa uk, axa ppp healthcare, axa group, privacy and legal,
Link anchor relevance 46% match
home about where are our customers say contact join employee wellbeing services critical incident support download brochure find out more enquiry form axa ppp healthcare group privacy legal
Headings 6 headings found on page containing the following texts
axa icas international is a leading global provider of employee assistance programmes, through our global network of icas and partner offices, we cover over 50 countries worldwide, global eap, why choose an eap?, where do we work?, get in touch,
Headings relevance 84% match
axa icas international leading global provider employee assistance programmes through our network partner offices cover over countries worldwide eap why choose where work get touch
Emphasis (bold and italic) 3 bold or italic tags found on page containing the following texts
 or , the axa global group, other axa sites,
Bold and italic tag relevance 60% match
axa global group other sites
Image alt tags 8 image alt tags found on page containing the following texts
, , , , , , , ,
Image alt tag relevance 0% match
No image alt tags found on this page !
www.icas.nl website navigation

www.icas.nl navigation and internal link structure

We have scanned www.icas.nl for internal links and found 18 links on this page. We found 2 base folders and 6 folders on this site. Easy to follow navigation helps your visitors navigate through your website efficiently and improves the website experience. It is even more important for seach engines while it helps them spider your website and find the most important content.

seo approval: good navigation We found an easy to follow navigation structure on www.icas.nl

Internal links found

Click on any of the links below to analyze that page

www.icas.nl/
en
www.icas.nl/en/home
www.icas.nl/en/about-us
www.icas.nl/en/what-we-do
www.icas.nl/en/where-we-are
www.icas.nl/en/what-our-customers-say
www.icas.nl/en/contact-us
www.icas.nl/en/join-us
www.icas.nl/en/what-we-do/critical-incident-management
media
www.icas.nl/media/19578/uk_brochure_8pp_pb42988.pdf
www.icas.nl
www.icas.nl/what-we-do
www.icas.nl/where-we-are
www.icas.nl/privacy-and-legal
refresh our seo analysis The current report is cached on Fri, 25 May 2012 23:33:55. Click here to refresh the results

Analyse your website !

Please enter your domain name